Selected WorkClient / Planting Justice

Planting Justice

Brand storytelling through the people, growing spaces and daily work of Planting Justice.

A smiling person in an orange shirt stands with a blue wheelbarrow between rows of plants at Planting Justice.
A person in an orange shirt walks between densely planted rows beneath a shaded nursery canopy.
An aerial view shows curved rows of growing beds beside homes and a wooded hillside.
Open greenhouse doors frame rows of leafy potted plants beneath curved roof supports.
Orange-gloved hands tend slender plant cuttings in a tray at a workbench.
A person works with plant cuttings at a bench lined with containers and clear bags.
A person in a blue hoodie holds a bagged potted plant at a nursery workbench.
People work together around a nursery table with plant cuttings, pots and clear bags.
A group gathers around a wooden table, talking and smiling beneath the nursery canopy.
Plants, baskets, cards, and garden supplies fill a wooden farm store beneath hanging dried flowers.
Books, framed photographs, plants and garden supplies fill the warm wooden nursery shop.
A person tends small plants in black pots at a table beneath the nursery roof.
Two people wearing green aprons and wide-brimmed hats stand beside a blue nursery shed.
Two people in straw hats work with a wire basket around a plant in a sunny garden bed.
People in wide-brimmed hats work among garden beds with palm trees and a neighborhood beyond.
A group listens and talks beneath a greenhouse frame decorated with bunting at the nursery.

Context

Planting Justice brings food growing, education and living-wage employment together across its East Bay nurseries and farms. Its work includes support for people returning home from prison, youth programs and community food distribution.

We planned the photography with their team around a regular working day, making portraits and documenting the facilities, plant propagation and people behind the organization. Across East Oakland Nursery, Mother Farm and El Sobrante Nursery, the aim was to build a connected set of images that shows what Planting Justice does and where its work happens.

Approach

Coordinated portraits and photographs of people at work sit alongside close details and wider views of the growing spaces. The collection brings their people, process and setting into one consistent visual story.

Read the Field Note: A working day at Planting Justice

Deliverables

  • Brand storytelling photography
  • Environmental portraits
  • Facilities and process photography

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Credits

Photography
Laguna Bay

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